01 January 2018

From Storytelling to Social Change: The Power of Story in the Community Building

Yanu Endar Prasetyo

PhD Student, University of Missouri, Department of Rural Sociology; Indonesian Institute of Sciences
Date Written: December 31, 2017


The critical elements of a community development processes are how to provide the motivation of people for sharing and consolidate learning. For this challenge, storytelling is a powerful way to exchange and address the barriers to knowledge transfer within community members. Stories are an important part of social change because they have the power to shape the way people think and feel about their worlds and how they interact with in them. In the community development processes, sharing stories or experiences can build trust, cultivates norms, transfers tacit knowledge, facilitates unlearning, and generates emotional connections. Storytelling teaches us how to deal with the different individual situations by improvising alternative futures through narratives of change. Storytelling will help the facilitator’s main task in the divergent zone and help create opportunities for everyone to express their views and creative ideas
Keywords: Storytelling, transfer of knowledge, community building, social change

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